With an extremely high ticket cost of $500,000, the number of applications from India vary from 600-750 every year, even though India gets assigned 5000 applications a year Lack of awareness, understanding and access to information about the EB-5 Visa negates a lot of prospects for investment immigration firms.
Language barrier also plays a major hindrance into the traditional markets of India and Bangladesh The average industry conversions for an organization varies between 25-30, mainly through conferences and events, with digital only playing a partial role as a revenue driver for the top 2-3 firms.
What we did
With zero presence on digital (no website, very poor social media presence, zero Search and SEO ranking), Ketchum & AVG had to start the activities from scratch. A share of 2% in the Indian market, with a revenue of about 5-7 million USD coming from India (8-10 Visas Processed)
Development of the website, with an integrated CMS developed in-house. Ran Programmatic, Search & Display Ads and Social Media Ads with approx. budgets of around 50,000 USD Successfully generated over 1000 qualified leads via Social Ads & Google AdWords (a ticket size of approx. 500,000 USD per lead).
Geographies covered- India, Bangladesh & UAE with localized ad sets (in local languages).
Combined together with online search behaviour, online purchase and travel behaviour, we combined three data points to create a custom targeting plan. This helped us cover all the HIs and UHNIs across the country with different objectives. Positioned AVG America as the most credible wav for Indians & Bangladeshis to obtain US Citizenship across digital Channels
Conversion Ready Leads : 1000+ (Total Lead value: 500+Million USD)
Total Leads: 250,000+
Total Impressions :
90 million impressions (India)
10 million impressions (Bangladesh)
12 million impressions (UAE) Total Clicks Achieved: 800,000+ clicks registered on the ads leading to the website
Projected ROI: 1200% Return on Cost based on total leads converted by the client
